Boston Athletic Club
Cards, Stationary and Template

2007

Tasked to build a business card and stationary system implementing a new logo and branding cues developed by Stephen Penning. The business cards functioned doubly as a free day pass which was overprinted on the reverse for privileged employees and trainers to hand out. The template system was built around the need for the club's staff to create flyers for pick-up events and promotions. To keep the production on location and in brand, a single color template was made to print black onto one of four colored paper stocks selected from the brand palette (and in-stock at Staples).

Designed with
Clint Woodside (designer),
Stephen Penning (a.c.d.),
and Dan Shepelavy (a.c.d.)
at 160over90.