Philadelphia Photo Arts Center


Soon after completing the identity system and a placeholder homepage, gdloft was asked to develop the full site for PPAC allowing the organization to quickly reach the online art community. With the brand still in it's infancy, care was taken when developing the site to maintain visual consistency as it was to become the first long-standing piece to represent PPAC.

Responsibilities included all stages of the site's development, from concept and wireframe, design consultation, CSS templating and CMS integration. Wordpress was used as CMS in this case to provide the staff with a familiar control panel to update from, and also allow for scalability as the organization grows.

Built at gdloft with Allan Espiritu and Chris Mortlock

Shopping cart system later integrated by Crane Arts neighbors avEIGHT.




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