Projects Fire Tablet JP Launch

Amazon Fire 7" Tablet
Kids/Adult Launch

Art Direction
2021–2022

As often is the case in localization projects, the available image assets do not always suit each region or demographic. For this 7" Fire Table launch, the JPVX team worked with our internal photo studio and AMANA to deliver custom photography and videography assets to support the product launch.

The concept contained both an Adult focused and Kids focused directions, as both variants of the device are sold to separate target audiences. For the Kids scene, a child and his mother interact with the device over breakfast. For the Adult scene, we feature both a man mid-commute, easily removing the device from his bag, as well as and a woman in a cafe setting with a focus on overall lightness and portability.

Created with the JPVX and JP Tablet Team. Photography and shoot coordinaton with Amazon Imaging Team. Videography by AMANA.