Projects Amazon Kids — Asahi Elementary Newspaper

Amazon Kids Tablet
Asahi Elementary School Newspaper Promo

Art Direction
2024

A unique opportunity to speak to the target audience of our Kids products, on a medium specifically made for kids: The Asahi Elementary School Newspaper

The first typographic driven approach contains a message from the perspective of the child to their parent, exclaiming how tired they are from a day of studying hard, and how great it would be to unwind with the fun yet educational content on their Fire Tablet. The fun twist of this back page placement is, as kids read the paper, their parents and other kids see the message.

Subsequential placements featured contents driven approaches as tie-up promotions with Amazon Kids+ contents.

Created at Amazon with the JP Tablet and JP Kids teams.