Projects Kindle Colorsoft JP Launch

Amazon Kindle Colorsoft
2025 JP Launch

Art Direction
2024-2025

Following the ROW lead for Kindle's first color entry to the e-ink market, our team worked to develop messaging, visuals, and detail pages which resonated with the JP customer base.

Following the core product launch components Online and Offline, we worked to develop the overall creative direction and flow of the Colorsoft JP Launch event held at Tokyo Midtown Hibiya.

By accentuating the product's color features and key launch assets, a cohesive, branded approach was achieved. Touch and try displays were established along the key entry points to the atrium space, repositionable during PR event usage. Staff wearing branded shirts guided visitors from engagement through gifting, with event limited takeaways including tote-bags, uchiwa fans, and leaflets.

The event achived over 3,500 product interactions, and more than 5,000 engagements with promotional take-away items

Created at Amazon with Shingo Matsuo, JP Kindle team, and JP Device PR team.